Specialties One of the best known and best loved automotive brands in the world, Jaguar has a long and distinguished history. Jaguar remains at the forefront of the global luxury automotive industry. Jaguar has always stood for beautiful design, sporting performance and engineering excellence. Today our automotive passion has seen a renewed focus on creating luxury performance cars that deliver seductive power and handling. Each new model features the very best technical innovation, design leadership and sporting prowess. The 2012 XF, XJ and XK models are now in stock. Come in and take a test drive. History Established in 1922 Sir William Lyons founded Swallow Sidecars in 1922, and went on to create a range of ‘SS’ branded motorcycle sidecars and automobiles in the 1920s and early 1930s. When it came to the launch of the all-new SS 100 in 1935, Sir William wanted a new and evocative name for his company. After asking his advertising agency for suggestions, Sir William chose ‘Jaguar’, and the SS 100 model became the world’s first Jaguar. The ‘Jaguar’ name was an ideal choice – it represented the feline grace and elegance, power and agility that set his cars apart. Sir William once said that a car “was the closest thing we can create to something that is alive”, a sentiment that has stood the test of time. The new brand name captured the essence of all of the cars created from that point forward. This year marks the 75th anniversary of the Jaguar name, and 75 years of looking forward, designing and building cars that represent the very best of technical innovation, design leadership and sporting success.

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